ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. The first to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution assures native ads are placed with the maximum contextual relevance available.
The development of the S2S solution is a continuation of the company’s ongoing commitment to drive efficiencies in programmatic advertising using emerging technologies. Among the first companies to offer S2S for native ads and the first to leverage AI to enhance their solution, ADYOULIKE is now positioned to seize a greater share of the multi-billion-dollar North American native advertising market.
Ranked 378 on the recently announced Inc. 5000 Europe and 48 on the Deloitte Technology Fast 500™ EMEA, ADYOULIKE enters the US market following rapid expansion throughout Europe. A pioneer among pure-play in-feed native ad platforms, the company connects with over 35 DSPs and serves 10 billion impressions to over 150 million unique visitors each month.
With the launch of ADYOULIKE’s AI-driven S2S header bidding platform, publishers using the solution to manage their inventory gain the ability to create private marketplaces and package deals for buyers that include more precise targeting based on context and sentiment. This added relevance increases the value of the publisher’s property while elevating effectiveness for the brand’s advertising. A recent campaign conducted by ADYOULIKE for O2, the second-largest mobile provider in the UK, realized a 113% uplift in CTR performance following implementation of the AI-based technology, the highest for a single publisher outside of retargeting conversions over display., the highest for a single publisher outside of retargeting conversions over display.
In addition to reinforcing the company’s technological leadership, ADYOULIKE’s S2S offering demonstrates the company’s strong stance on transparency and control. The solution gives buyers and sellers full visibility across the programmatic exchange, which ensures advertisers optimize spend and publishers maximize revenue.
As part of ADYOULIKE’s US expansion, the company has appointed Francis Turner, Chief Revenue Officer (CRO) and formerly head of its UK office, to the position of US General Manager and relocated co-Founder and CEO Julien Verdier to New York City. Dale Lovell, currently Chief Digital Officer (CDO), will take on the role of UK MD with immediate effect. Dale and Francis are the co-founders of Content Amp, which merged with ADYOULIKE in 2012.
“With our solid success record in multiple markets, we felt the launch of our latest, innovative solution would be the perfect time to enter the competitive US market,” said Verdier. “We’re confident that the transparency and control we offer alongside key benefits of S2S like low latency and high scalability will contribute to the success our customers and partners. And given the role both Francis and Dale have had in driving success for ADYOULIKE to date, we are certain this move is one that will catalyze growth for our company.”