North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority has announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and content agency Therapy, the activity is built around research that shows existing recycling messages aren’t resonating amongst this demographic. According to […]

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère. The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of […]

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing. The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to […]

V&A to acquire mcgarrybowen and the Guardian’s Brexit Christmas Crackers

V&A to acquire mcgarrybowen and the Guardian’s Brexit Christmas Crackers

The Victoria & Albert Museum has selected the Guardian’s Brexit-themed crackers conceived by mcgarrybowen to be part of its permanent collection. The crackers, created by mcgarrybowen for the Guardian to put a lighthearted, satirical spin on the Christmas tradition, will be added to the V&A collection alongside other historic cracker artefacts, such as the box […]

Global Brand Design Consultancy Elmwood Appoints New Chairman

Global Brand Design Consultancy Elmwood Appoints New Chairman

Elmwood’s majority shareholder, Jonathan Sands OBE, has appointed Steve Gatfield to take on the role of Group Chairman of his global brand design consultancy. Sands, who has held the title himself of Chairman for nearly 20 years, joined Elmwood at the age of 18 and became Managing Director just eight years later. He then went […]

Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

Acxiom, the data foundation for the world’s best marketers, announced the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe. Steve joins from his previous role as VP of Analytics, Strategy and Innovation at AIMIA, where he was responsible for overseeing a team of […]

Twitter partners with Australian Open as it strengthens its commitment to live sports streams

Twitter partners with Australian Open as it strengthens its commitment to live sports streams

Twitter has further expanded its sports broadcasting portfolio through a partnership with Seven West Media to live stream video and highlights from the Australian Open Tennis Championships 2017. The deal will see Seven West Media, the domestic broadcaster of the Australian Open Tennis, deliver video highlights and live footage from the Grand Slam in Melbourne […]

1 2 3 242