People Challenged to Live 12 Hours without WeChat in New Documentaries

People Challenged to Live 12 Hours without WeChat in New Documentaries

China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago.  But, where is the line between connected and “over-connected?”  Undoubtedly, technology brings us closer, but it also brings us new […]

Above+Beyond hires Matt Sadler as its first Head of Strategy

Above+Beyond hires Matt Sadler as its first Head of Strategy

Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team. Sadler is Above+Beyond’s most senior strategic hire since Zaid Al-Zaidy, former CSO at McCann London, Mother, and TBWA London, joined the […]

Saatchi & Saatchi lands Star-Studded Creative Leadership Team for Greater China

Saatchi & Saatchi lands Star-Studded Creative Leadership Team for Greater China

Saatchi & Saatchi announced a new creative leadership team on March 28. Headed by Greater China Chief Creative Officer Fan Ng, the creative leadership team will further enhance the agency’s creative excellence across their Greater China network. Kenny Choo is now Chief Creative Officer for P&G Healthcare & Skincare brands. Kevin Chiu has been promoted […]

Hunterlodge Boosts Team with Senior Media Planner and Senior Project Manager Appointments

Hunterlodge Boosts Team with Senior Media Planner and Senior Project Manager Appointments

Award-winning advertising agency Hunterlodge has enhanced its team with two appointments; Dominic Mellin as Senior Media Planner and Kim Michael Bowles as Senior Project Manager. Mellin reports to Paul Phillips, Head of Media in his new role. He is tasked with planning integrated, cross-channel media strategies, ensuring that all activity drives towards achieving client objectives, […]

New e-ink calendar syncs to Google account

New e-ink calendar syncs to Google account

The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]

SuperCarers launches new creative campaign to help change the face of care

SuperCarers launches new creative campaign to help change the face of care

SuperCarers, the online platform for the home care market, launched a brand new advertising campaign. It includes digital, radio, bus shelter advertisements and door drops. The campaign, centred on Greater London, will see the placement of more than 100 posters and the distribution of nearly 150,000 leaflets alongside 300 radio slots. The business has worked with […]

B&B studio creates branding for eco-friendly baby care brand Kit & Kin, co-founded by Emma Bunton

B&B studio creates branding for eco-friendly baby care brand Kit & Kin, co-founded by Emma Bunton

B&B studio has created the name, visual identity and packaging for Kit & Kin, a new family brand featuring nappies that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies. No compromise Co-founded by Emma Bunton and experienced baby entrepreneur Chris Money, Kit & Kin seeks to deliver […]

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

In a strategic move, taxi hailing service provider, Uber has tied up with the recently released Bollywood film Phillauri in order to gain greater visibility among their target consumers. The association was integrated by Brand Street India, a leading integrated marketing agency and Why? Stay!Calm! Entertainment, their partners in the domain of Film Integration & Content […]

Danica Patrick makes it easier to go to the dentist in new campaign for Aspen Dental

Danica Patrick makes it easier to go to the dentist in new campaign for Aspen Dental

In support of Aspen Dental’s ongoing campaign ‘Get Started,’ and its new role as official healthcare sponsor of NASCAR and primary sponsor of racer Danica Patrick, social agency of record Attention is launching a social video called “Misheard at the Racetrack.” The ‘Get Started’ campaign centres on the insight that the hardest part about prioritizing […]

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