Millions of people were glued to their TV screens for each new episode, but critics judged numerous scenes shocking and unsuitable for prime-time viewing. And if adults were shocked by such scenes, you can only imagine the reaction of children who could have been around.
In 2017, for the launch of the season 2, which was promised to be even steamier, Canal+ had to do something to distract children’s attention from the sex scenes.
That is why BETC Paris and CANAL + created “Versailles for Kids”, an exclusive collection of toys, made in France, aimed at distracting children during the 52 minutes of each episode.
Each week, when a new episode of the series was released, a new “Versailles for kids” toy was to be won. Kids were able to play into the universe of Versailles with a Royal gardening kit, a magic box, a king’s costume, a castle construction set…
The graphic design and the packaging of the toys was kept very playful and childish.
On March 21st, at the launch of the first episode of Season 2, an Android and iOS mobile “Versailles for kids: the game” mobile app was made available on the app stores.
So far, over 9 million people have been reached with a 50% engagement with the brand. The “Versailles for kids” operation generated 6 million media impression in France and more than 4,000 toys have been won.
Thanks to “Versailles for Kids”, the King can keep on being his usual decadent self away from children’s eyes.
Source: BETC Paris