OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of […]

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]

Vida Silvestre team with Y&R to raise awareness for water shortage in Argentina

Vida Silvestre team with Y&R to raise awareness for water shortage in Argentina

On the occasion of the World Water Day, Fundación Vida Silvestre, the official representative of WWF in Argentina, launched “102 Million,” the short film that seeks raising awareness on the serious situation millions of people in Argentina and around the world are forced to endure. Officially, around 7 million Argentinians, equivalent to 17% of the […]

AKQA Announces Future Lions Call for Entries

AKQA Announces Future Lions Call for Entries

AKQA has announced the call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, by inviting those willing to look ‘Beyond’ what’s expected to create the future. Future Lions discovers tomorrow’s most innovative talent, and over the past decade has launched the careers of over 70 of the […]

Major UK brands pull Google ads over extremist content fears

Major UK brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK Government. The Government decided to remove its adverts from YouTube – which is owned by Google – after it emerged they had appeared alongside […]

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]

Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]

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