North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority has announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and content agency Therapy, the activity is built around research that shows existing recycling messages aren’t resonating amongst this demographic. According to […]

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing. The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to […]

Powwownow kicks off the new year with playful campaign urging workers to ‘Call and Conquer’

Powwownow kicks off the new year with playful campaign urging workers to ‘Call and Conquer’

Leading conference calling company Powwownow is urging workers to take care of business ‘the smart way’, with a punchy campaign which encourages what it calls a ‘Call and Conquer’ approach. The campaign launched in January with ‘Strike Back’ targeting commuters caught up on the tube strike, reminding them that there is an alternative to travelling in. […]

Travellers discover a better way to holiday by getting HomeAway from it all in new ad campaign

Travellers discover a better way to holiday by getting HomeAway from it all in new ad campaign

Crammed commutes, hollering hotel neighbours, and shuddersome shared spaces – actor and comedian Nick Offerman urges people to “Get HomeAway from it all” in the holiday rental company’s newest television ad campaign. In a follow-up to HomeAway’s CLIO award-winning “It’s Your Vacation, Why Share It?” campaign of 2016, the newest creative humorously shows the many […]

Irish Cancer Society Asks People to ‘Get Cancer’ in Provocative New Campaign

Irish Cancer Society Asks People to ‘Get Cancer’ in Provocative New Campaign

The Irish Cancer Society has launched ‘Get Cancer’, a daring and provocative new campaign, from leading Irish creative agency Chemistry. Kick-starting a new conversation around the disease, the campaign features a host of real life cancer survivors who state that they want to get cancer. Opening with the arresting tagline, ‘I Want to Get Cancer’, […]

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]

Student Crafts ‘Break Free’ Spec Spot for Adidas

Student Crafts ‘Break Free’ Spec Spot for Adidas

German student director Eugen Merher created a moving spec commercial for Adidas titled “Break Free,” that perfectly captures the spirit of running. The spot focuses on an old man in a retirement home, who we later learn is a former marathon runner. He seems worn down by the monotonous routine of his living situation, until […]

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