Weight Watchers Launches Spring Campaign Starring Real-Life Members

Weight Watchers Launches Spring Campaign Starring Real-Life Members

Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan. The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight […]

Zoopla Launches New Crabworld Campaign by 101

Zoopla Launches New Crabworld Campaign by 101

Zoopla, one of the UK’s leading property website, has enlisted the help of a cast of hermit crabs as it unveils its biggest ever campaign. Devised by creative agency 101 in collaboration with Royle Productions, the Crabworld campaign initially launches with 60” and 30” TVCs on April 17th. Directed by 101’s Augusto Sola through Riff […]

Pre-Roll is the most informative & engaging video ad format, according to Scientific Media Trial

Pre-Roll is the most informative & engaging video ad format, according to Scientific Media Trial

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with YuMe, Inc., a proven partner for video advertising leadership and innovation, announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC. The resulting report, Navigating […]

The Royal Edinburgh Military Tattoo unveils latest ‘tartan paint’ creative campaign

The Royal Edinburgh Military Tattoo unveils latest ‘tartan paint’ creative campaign

The Royal Edinburgh Military Tattoo has unveiled its latest creative campaign: a mix of its iconic performers and ‘tartan paint’ splashes to pay homage to its 2017 theme, Splash of Tartan. Fronted by two of the Tattoo’s most widely recognised performers; a beautiful Highland Dancer and a Senior Drum Major, who leads out the Massed […]

SMEs Frustrated with High Cost Online Advertising

SMEs Frustrated with High Cost Online Advertising

New research by online advertising experts Expressly reveals that 24% of small-to-medium businesses believe current advertising systems, such as those pioneered by Google and Facebook, need to be more effective. Over a quarter of SMEs find current methods of online advertising too expensive. According to the survey, 34% of SMEs use Google or Facebook ads […]

Groundbreaking Russian charity campaign has raised global awareness and found homes for orphans

Groundbreaking Russian charity campaign has raised global awareness and found homes for orphans

Charity advertising has a reputation for using shock tactics and emotional blackmail. But an emotive campaign about bedtime stories is having far-reaching effects for Russian orphans’ charity Change One Life. Change One Life, which is working to help find families for the 56,000 children currently living in orphanages in Russia, wanted to raise awareness and […]

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