Lions Entertainment announces 2017 Jury Presidents

Lions Entertainment announces 2017 Jury Presidents

Lions Entertainment has announced the Presidents honoured with leading the 2017 juries. Lions Entertainment is the two-day specialist event taking place during the Cannes Lions International Festival of Creativity – the world’s largest celebration of creativity in communications. Running during Cannes Lions, from 21-22 June 2017, Lions Entertainment is about the future of the entertainment […]

Cannes Lions opens for delegate registrations

Cannes Lions opens for delegate registrations

The 64th Cannes Lions International Festival of Creativity opened for registration on January 12, with price reductions of up to 10% on a range of passes for under 30s announced. The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day ‘Complete’ pass […]

Cannes Lions announces Global Creativity Report 2016 results

Cannes Lions announces Global Creativity Report 2016 results

Setting the benchmark for creative excellence worldwide, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have been announced. The Cannes Lions International Festival of Creativity 2016 received a record-breaking 43,101 award entries from 91 countries in 2016. The 24 Lions awards were judged by 387 jurors and 61 countries took […]

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Ads

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Ads

Founded in 2015 by Nexd, AdCanvas is a mobile advertising platform that enables media agencies to quickly create high quality, lightweight, interactive advertisements that incite higher click through and engagement rates. The need for efficient and engaging mobile advertising platforms is increasing as the trend towards consuming content on mobile devises develops. Previously, HTML5 was […]

IMA’s Maddie Raedts & Anneke Schogt highlight the rise & importance of Influencer Marketing

IMA’s Maddie Raedts & Anneke Schogt highlight the rise & importance of Influencer Marketing

As the world has shifted to social media and instant communication, consumers look at fellow customers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favourite personalities, who are building a massive following on YouTube, Instagram, Snapchat, Pinterest, and other […]

Social Sharing Marketing Tool Converts Brand Engagement to Product Sales

Social Sharing Marketing Tool Converts Brand Engagement to Product Sales

Openr is an award winning marketing tool that helps potential consumers who actively engage in a brand’s content online to become actual costumers of a brand’s product. Posting and sharing on social media creates brand community and engagement, yet not always sales. With Openr, brands can increase their return on investment through their social media […]

Mirriad marrying the world’s greatest content with the most prestigious brands

Mirriad marrying the world’s greatest content with the most prestigious brands

Launched in 2008, the video technology company, Mirriad Advertising Ltd., uses their academy award winning, patented computer vision technology to place native advertisements in video content and create seamless brand integration efficiently, immediately, and affordably. “We call it blue boxing,” Matt Wilkinson, CSO of Mirriad said when describing the visual opportunities that the software detects […]

Out There Media’s Kerstin Trikalitis highlights the importance of data & data driven creative work

Out There Media’s Kerstin Trikalitis highlights the importance of data & data driven creative work

The Cannes Lions festival is the grand celebration of the marketing and advertising industry and a gold mine for networking with the cream of the personalities of the industry. We had the opportunity to sit down with one such personality in the form of Out There Media‘s CEO, Kerstin Trikalitis. Out There Media (OTM), is a leading mobile […]

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