British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

Global brand consultancy The Partners has launched a comprehensive study entitled To Be Or Not To Be, which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK to garner the general public’s perception of British brands, and combined this insight with in-depth interviews with leading marketers to establish the […]

Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a videogame-like event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The electronics giant is the title sponsor of the Tel Aviv marathon, which takes place on 24 […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

We Are Social: Unique mobile users increased by more than half compared to 2016

We Are Social: Unique mobile users increased by more than half compared to 2016

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. The report also found that the rate of growth for unique mobile users increased by more than half compared to last […]

Avios and British Airways offer a virtual taste of Madrid

Avios and British Airways offer a virtual taste of Madrid

Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360-degree VR video allowing users to visit the city from the comfort of their own sofa. Created by Soul, the video centers on 360-degree footage exploring lots […]

The Gunn Report unveil 2016’s global index of creative excellence in advertising

The Gunn Report unveil 2016’s global index of creative excellence in advertising

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests. Highlights from the 2016 Gunn Report include the following rankings: Most […]

Smart Benches with Contactless Tech Unveiled for Cancer Research UK’s World Cancer Day

Smart Benches with Contactless Tech Unveiled for Cancer Research UK’s World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as a place to […]

YouTube to Partner with The 19th FAB Awards and The FAB Forum

YouTube to Partner with The 19th FAB Awards and The FAB Forum

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]

Warc & Advertising Association: Adspend growth forecasts hold strong despite Brexit vote

Warc & Advertising Association: Adspend growth forecasts hold strong despite Brexit vote

Advertising expenditure growth of 3.2% is forecast for 2017, according to the definitive Advertising Association/Warc Expenditure Report, which published spend data for Q3 2016 – the first full quarter after the vote to leave the EU. Adspend rose 4.2% year-on-year in Q3 2016 to £5,142m – the first third quarter to break the £5bn spend […]

The 19th FAB Awards Unveil their Jury Chairs for the Judging Sessions

The 19th FAB Awards Unveil their Jury Chairs for the Judging Sessions

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 19th edition of the awards. The international awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 25, 2017 in London. The awards, supported […]

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