MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

POSSIBLE Moscow has developed the 2050.earth interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold. To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might […]

Wunderman Buenos Aires create an alarm that helps endangered native forests

Wunderman Buenos Aires create an alarm that helps endangered native forests

On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]

New study lays out steps industry must take to reverse growth of ad fraud

New study lays out steps industry must take to reverse growth of ad fraud

The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]

Elmwood’s Georgina Denny explains why #BeBoldForChange should be a mantra to us all

Elmwood’s Georgina Denny explains why #BeBoldForChange should be a mantra to us all

It feels like change is the only constant in today’s society. 2016 was full of truly shocking political events, that have shaken the collective consciousness, whatever side of the fence you sit on. In a time defined by change it seems apt that the International Women’s Day 2017 theme is #BeBoldForChange; reminding us that change […]

Lovely Mobile News Release Key Highlights of their Upcoming Report

Lovely Mobile News Release Key Highlights of their Upcoming Report

Key highlights of The Lovely Mobile News Report were revealed during an exclusive, invite only party at the iconic El Born Centre de Cultura i Memòria in Barcelona, during the Mobile World Congress on February 28, 2017. The report, which will be released at the end of March 2017, looks back at the year that was in the world […]

British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

Global brand consultancy The Partners has launched a comprehensive study entitled To Be Or Not To Be, which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK to garner the general public’s perception of British brands, and combined this insight with in-depth interviews with leading marketers to establish the […]

Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a videogame-like event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The electronics giant is the title sponsor of the Tel Aviv marathon, which takes place on 24 […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

We Are Social: Unique mobile users increased by more than half compared to 2016

We Are Social: Unique mobile users increased by more than half compared to 2016

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. The report also found that the rate of growth for unique mobile users increased by more than half compared to last […]

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