Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing. The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to […]

Mondelez CMO Dana Anderson Talks of ‘Fearless’ Line on Change Ahead of Chairing Warc’s Prize for Innovation

Mondelez CMO Dana Anderson Talks of ‘Fearless’ Line on Change Ahead of Chairing Warc’s Prize for Innovation

One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]

Warc Toolkit 2017 : VR and AR offer extensive marketing benefits for brands

Warc Toolkit 2017 : VR and AR offer extensive marketing benefits for brands

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to Warc, the global marketing intelligence service. VR, which immerses consumers in a 360-degree digital environment, most commonly experienced via a headset, and AR, the integration of the real-world environment with computer-generated […]

Two Remote Tribes Experience the Gift of VR this Christmas with Samsung

Two Remote Tribes Experience the Gift of VR this Christmas with Samsung

This Christmas, two remote communities on opposite sides of the planet were given an incredible experience through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa were given a series of amazing experiences, the likes of which they had never seen before. Samsung travelled […]

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]

M&C Saatchi Abel Spreads Charity with Stamps for Good

M&C Saatchi Abel Spreads Charity with Stamps for Good

M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber […]

The Betamax Generation Have Gone Digital and Here’s How to Design for Them

The Betamax Generation Have Gone Digital and Here’s How to Design for Them

Imagine an implacably vexed grannie. She’s squints over her bifocals at a mobile phone and then hands it to her grandson in desperation and disgust. That’s a common stereotype in our youth-obsessed marketing world. And it doesn’t exist anymore. People over the age of 50 are embracing digital—in fact, 84% of people over the age […]

Magna Forecast Predicts Global Digital Ad Sales will Top TV In 2017

Magna Forecast Predicts Global Digital Ad Sales will Top TV In 2017

Global digital advertising is expected to top TV in 2017 for the first time, according to IPG Mediabrands‘ Magna. The agency expects digital-based ad sales to become the No. 1 media category next year, reaching a market share of 40% and pulling in $202 billion worldwide. In comparison, linear TV ad sales will bring in […]

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