Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]

Google delivers New York’s holiday windows to the masses via VR

Google delivers New York’s holiday windows to the masses via VR

Google Shopping is offering a virtual tour of New York’s renowned holiday windows, Winter Wonderland, which allows consumers to use a smartphone or computer to see windows from 18 stores, including Lord & Taylor’s Enchanted Forest, as well as Barney’s and Saks 5th Avenue, which features couture gowns from designers that were inspired by holiday […]

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black […]

Adidas and TBWA Hong Kong create an in-store virtual reality fitting room

Adidas and TBWA Hong Kong create an in-store virtual reality fitting room

With the release of their Climaheat jackets, adidas teamed with TBWA Hong Kong to create a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, […]

Emarsys Launches AI Capabilities to Simplify and Revolutionise the Role of B2C Marketers

Emarsys Launches AI Capabilities to Simplify and Revolutionise the Role of B2C Marketers

Emarsys, a leading global B2C marketing cloud company, announced the launch of Emarsys AI Marketing (AIM) that will revolutionise the role of marketers, and increase revenue and return on investment (ROI) for global brands. The new, disruptive capabilities of AIM will alleviate the marketer’s burden, not by adding more disparate tools, but by simply and […]

Facebook Announces Creative Hub Expansion

Facebook Announces Creative Hub Expansion

Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at […]

Samsung collaborates with Surf Life Saving Australia to help connect technology with beach safety

Samsung collaborates with Surf Life Saving Australia to help connect technology with beach safety

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 through to November […]

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]

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