Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung Presents the Gaming Marathon where your Running is Turned into a Donation

Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a videogame-like event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The electronics giant is the title sponsor of the Tel Aviv marathon, which takes place on 24 […]

Smart Benches with Contactless Tech Unveiled for Cancer Research UK’s World Cancer Day

Smart Benches with Contactless Tech Unveiled for Cancer Research UK’s World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as a place to […]

YouTube to Partner with The 19th FAB Awards and The FAB Forum

YouTube to Partner with The 19th FAB Awards and The FAB Forum

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]

The 19th FAB Awards Unveil their Jury Chairs for the Judging Sessions

The 19th FAB Awards Unveil their Jury Chairs for the Judging Sessions

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 19th edition of the awards. The international awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 25, 2017 in London. The awards, supported […]

New Children’s Book ‘The Pumpkin and the Pantsuit’ Helps Folks Explain Trump to Kids

New Children’s Book ‘The Pumpkin and the Pantsuit’ Helps Folks Explain Trump to Kids

the STUDIO has partnered with barrettSF to branch into the book business with The Pumpkin and the Pantsuit, a children’s storybook that tells a cautionary tale of two big personalities who run against each other for the highest public office in the land. The book is available from Amazon and independent booksellers, just in time […]

BBR Saatchi & Saatchi use ‘shocking tactics’ to educate young drivers on road safety

BBR Saatchi & Saatchi use ‘shocking tactics’ to educate young drivers on road safety

Texting while driving and now even live broadcasting while driving, has become an international plague. Over 80% of accidents are caused by people using their phone while driving. Yet still, regular campaigns don’t deter youngsters. No matter how gruesome commercials about this issue are, young drivers still ignore them because they’re ads. To take this […]

Swedish Agency ANR BBDO Starts the World’s First Trade Union for Artificial Intelligence

Swedish Agency ANR BBDO Starts the World’s First Trade Union for Artificial Intelligence

Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model is part of that journey. TCO, The Swedish trade union confederation, illustrates this in a new campaign where the future labour market is portrayed as Artificial Intelligence. Artificial Intelligence (AI) is a computer program that tries to emulate […]

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]

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