OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach, one of India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran look to revolutionize the influencer marketing space in the country […]

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of […]

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Young parents, especially first time parents, are hungry for information about parenting but often have little time to go online to look for it. Now parents can stay informed without sacrificing quality time with their babies. On March 23, Saatchi & Saatchi Interactive Solutions Poland, in partnership with Poland’s leading parenting website Rodzice.pl, launches the […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

BrandOpus Helps Burgen Inspire Delicious, Healthy Living with New Identity

BrandOpus Helps Burgen Inspire Delicious, Healthy Living with New Identity

Following recent rebrands of Kingsmill and Allinson’s, Allied Bakeries, is launching a new identity for Burgen, another key brand in their portfolio. BrandOpus has worked with Allied on all three rebrands and has helped Burgen to redesign their brand and packaging across its entire range. Burgen is relatively new to the bread aisle, having only […]

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Nearly two thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever UK study on advertisers’ use of in-house and on-site agencies. The research, conducted by ISBA in association with on-site specialist OLIVER and through independent market research consultancy […]

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