People Challenged to Live 12 Hours without WeChat in New Documentaries

People Challenged to Live 12 Hours without WeChat in New Documentaries

China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago.  But, where is the line between connected and “over-connected?”  Undoubtedly, technology brings us closer, but it also brings us new […]

New e-ink calendar syncs to Google account

New e-ink calendar syncs to Google account

The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]

B&B studio creates branding for eco-friendly baby care brand Kit & Kin, co-founded by Emma Bunton

B&B studio creates branding for eco-friendly baby care brand Kit & Kin, co-founded by Emma Bunton

B&B studio has created the name, visual identity and packaging for Kit & Kin, a new family brand featuring nappies that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies. No compromise Co-founded by Emma Bunton and experienced baby entrepreneur Chris Money, Kit & Kin seeks to deliver […]

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

In a strategic move, taxi hailing service provider, Uber has tied up with the recently released Bollywood film Phillauri in order to gain greater visibility among their target consumers. The association was integrated by Brand Street India, a leading integrated marketing agency and Why? Stay!Calm! Entertainment, their partners in the domain of Film Integration & Content […]

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach, one of India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran look to revolutionize the influencer marketing space in the country […]

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Young parents, especially first time parents, are hungry for information about parenting but often have little time to go online to look for it. Now parents can stay informed without sacrificing quality time with their babies. On March 23, Saatchi & Saatchi Interactive Solutions Poland, in partnership with Poland’s leading parenting website Rodzice.pl, launches the […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

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