BrandOpus Helps Blue Dragon Bring the Heart & Soul of Far East Asia to Your Kitchen with New Design

BrandOpus Helps Blue Dragon Bring the Heart & Soul of Far East Asia to Your Kitchen with New Design

Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by strategic brand design agency BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since, appetite for Asian food has increased dramatically with people demanding new inspiring tastes and […]

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

The Department create first drive through immersive theatre experience to launch new Toyota C-HR

The Department create first drive through immersive theatre experience to launch new Toyota C-HR

A unique performance was staged in London on 2 February 2017, to celebrate the launch of the new Toyota C-HR. Hollywood star Milla Jovovich starred alongside a cast of European talent in the world’s first drive through immersive theatre experience. Titled ‘The Night That Flows’, the seven-scene interactive production was staged within the immense space […]

McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]

D&AD Next Awards launches “Every Pixel Counts” campaign by F/Nazca Saatchi & Saatchi

D&AD Next Awards launches “Every Pixel Counts” campaign by F/Nazca Saatchi & Saatchi

With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year’s “Every Pixel Counts” campaign. The campaign spotlights the work of previous Next Award winners and the attention to detail of their […]

Clarks Redefines Nature as Flagship Shoe Undergoes Radical Redesign

Clarks Redefines Nature as Flagship Shoe Undergoes Radical Redesign

Clarks has launched a new campaign that shakes up perceptions of the brand as it debuts the radical redesign of its flagship shoe, Nature. The updated design gives the 30-year-old model a new lease of life whilst retaining the same craftsmanship of the much-loved original. Creatively executed by animation and production studio, BlindPig, sister company […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Toothpaste brand Closeup, has always stood for freshness and confidence – the confidence to overcome self doubt and express yourself. On Valentine’s day in 2017, the brand took their communication a notch higher with their new video #BreakTheBarrier. It urged people to go against the norm and express their feelings. Conceptualized and produced by The […]

1 2 3 89