North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority urges Millennials to “Save Our Stuff” in new digital ad push

North London Waste Authority has announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and content agency Therapy, the activity is built around research that shows existing recycling messages aren’t resonating amongst this demographic. According to […]

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère. The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of […]

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing. The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to […]

Twitter partners with Australian Open as it strengthens its commitment to live sports streams

Twitter partners with Australian Open as it strengthens its commitment to live sports streams

Twitter has further expanded its sports broadcasting portfolio through a partnership with Seven West Media to live stream video and highlights from the Australian Open Tennis Championships 2017. The deal will see Seven West Media, the domestic broadcaster of the Australian Open Tennis, deliver video highlights and live footage from the Grand Slam in Melbourne […]

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to teleport […]

Mamas & Papas Unveils New Parenting Club With STACK

Mamas & Papas Unveils New Parenting Club With STACK

Nursery retail brand, Mamas & Papas, has launched a new loyalty club called M&P and Me, designed and developed by customer acquisition and engagement agency, STACK. STACK won the business following a competitive pitch in March. The M&P and Me club offers personalised offerings including expert advice, inspiration and tips, and club offers to both […]

Warc Toolkit 2017 : VR and AR offer extensive marketing benefits for brands

Warc Toolkit 2017 : VR and AR offer extensive marketing benefits for brands

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to Warc, the global marketing intelligence service. VR, which immerses consumers in a 360-degree digital environment, most commonly experienced via a headset, and AR, the integration of the real-world environment with computer-generated […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

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