AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to teleport […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

Tinder trolls CES attendees as it reveals multi-user VR ‘couples headset’

Tinder trolls CES attendees as it reveals multi-user VR ‘couples headset’

Tinder tricked attendees at the International Consumer Electronics Show (CES) into thinking it had found a more novel solution to modern dating than thumbing through pictures of potential romantic matches on your smartphone. Looking to capitalise on the trend for all things virtual reality at this year’s tech bonanza in Las Vegas, the dating app […]

Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

London Councils launches new personal safety app for women in time for the festive party season

London Councils launches new personal safety app for women in time for the festive party season

London Councils has launched Circle, a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in consultation with a group of women’s charities. Circle makes it easy to stay safe and […]

Swedish helpline Bris launch child-counselling chatbot through heart breaking film

Swedish helpline Bris launch child-counselling chatbot through heart breaking film

Swedish helpline Bris launches a child-counselling chat bot on Kik and Facebook with a heart breaking ad about a girl going on Christmas break all alone. The film from Sweden’s children’s rights organization BRIS and creative agency Garbergs, illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and […]

India’s First Virtual Assistant App Haptik 5.0 Relaunches with a 360 Ad Campaign

India’s First Virtual Assistant App Haptik 5.0 Relaunches with a 360 Ad Campaign

Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]

Critical Mass invests in Prolific Interactive

Critical Mass invests in Prolific Interactive

Critical Mass, a global digital experience design agency and part of the DAS Group of Companies, a division of Omnicom Group, announced its investment in Prolific, a leading mobile-focused product agency. Prolific’s core capabilities include mobile strategy, design, and engineering—a combination of services that has enabled their product teams to deliver best in class mobile […]

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]

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