Wasserman unveils ‘Unbox Your Phone’ activation for Samsung

Wasserman unveils ‘Unbox Your Phone’ activation for Samsung

The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ while also building love not only for the product, but the brand as a whole. To bring full attention […]

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]

Arsenal team with AKQA to launch new Alexa Skill

Arsenal team with AKQA to launch new Alexa Skill

Arsenal Football Club has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot, using voice. In this case, the Arsenal Skill for Alexa will allow fans […]

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek platform, the mobile-first programmatic media solution for global brands and trading desks. Adyoulike’s native […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

Out There Media & Mindshare’s campaign for FRISO Vietnam amongst the most awarded projects of 2016

Out There Media & Mindshare’s campaign for FRISO Vietnam amongst the most awarded projects of 2016

Out There Media (OTM) together with Mindshare Vietnam and their “Spread the Love” campaign for Friso by Friesland Campina has been recognised as one of the Most Awarded Projects of 2016 in the recently released Lovely Mobile Report and Rankings.  The campaign also won Gold at the MMA’s Smarties Vietnam 2016 and was honoured in […]

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Influencer marketing platform Buzzoole has received two nods from FbStart, Facebook’s global start-up programme. Along with being selected for FbStart’s Bootstrap track, a scheme for early stage start-ups that have just launched a mobile app, Buzzoole has also been nominated for FbStart’s Apps of the Year awards, designed to reward the most innovative start-ups in […]

Lovely Mobile Rankings & Report: Mindshare, Unilever & APAC reign supreme in mobile marketing during 2016

Lovely Mobile Rankings & Report: Mindshare, Unilever & APAC reign supreme in mobile marketing during 2016

Lovely Mobile News have introduced ‘The Lovely Mobile Report and Rankings‘, which is a look back and celebration of Mobile Marketing done in 2016. The report is a result of a year-long research done by the publication, analyzing the performance of various projects, agencies and brands in the mobile marketing world. Most Awarded Project Mindshare […]

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