MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

We Are Social: Unique mobile users increased by more than half compared to 2016

We Are Social: Unique mobile users increased by more than half compared to 2016

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. The report also found that the rate of growth for unique mobile users increased by more than half compared to last […]

Meet LEVO – The app that lets co-passengers connect on a flight

Meet LEVO – The app that lets co-passengers connect on a flight

In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]

IPG Media Lab & Immersion: Touch-enabled tech in video ads leads to a 50% lift in brand favourability

IPG Media Lab & Immersion: Touch-enabled tech in video ads leads to a 50% lift in brand favourability

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’, driven by the rise of chat or mobile-focused messenger apps, […]

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]

1 2 3 33