“Born Digital”: 20-years of Plan.Net

“Born Digital”: 20-years of Plan.Net

Plan.Net Concept and Plan.Net Media were the first agencies of the Plan.Net Group, which were founded in 1997. According to the first website “Plan.Net are two new companies of the ServicePlan Group, offering you a professional full service for interactive applications of any kind.” At that time, not even seven percent of the over fourteen-year-olds of […]

Octagon Singapore & Newsfeed SmartApps team to build excitement among Liverpool FC fans for Standard Chartered

Octagon Singapore & Newsfeed SmartApps team to build excitement among Liverpool FC fans for Standard Chartered

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard […]

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]

MarComm’s Legend Series: Mary Lewis

MarComm’s Legend Series: Mary Lewis

MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look […]

Innocence in Danger launch new campaign to decry the everyday monsters

Innocence in Danger launch new campaign to decry the everyday monsters

Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters. The “Real Monsters” campaign, made by Publicis Conseil in Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”, to underline that for some children, monster do exist. In […]

NGO Desabafo Social questions image search algorithm

NGO Desabafo Social questions image search algorithm

In a country where 54% of the population is black, unfortunately African descents’ space is still questioned. Many times, discrimination comes in a subliminal manner, as is the case with image searches. After recognizing this problem, Agency WE got together with the NGO Desabafo Social and created the #BuscaPorIgualdade (#SearchForEquality) movement. They are questioning the […]

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]

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