Dunkin’ Donuts Gives Marathon Runner a Boost in Campaign from Martin London

Dunkin’ Donuts Gives Marathon Runner a Boost in Campaign from Martin London

Martin London provided one runner at 2017’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ – that dangled a giant tempting donut just 18 inches from his face. He […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

MarComm’s Star Parade: Meet Paul Turner & Magnus Thorne

MarComm’s Star Parade: Meet Paul Turner & Magnus Thorne

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and today we feature Oliver’s creative duo Paul Turner and Magnus Thorne. Paul and Magnus have over 21-years of experience in the industry and have worked with the likes of Coca-Cola, MasterCard, Bacardi and Nescafe between them. While individually they […]

Serviceplan & mydirtyhobby.de team up to raise awareness for testicular cancer with ‘The Great Egg Hunt’

Serviceplan & mydirtyhobby.de team up to raise awareness for testicular cancer with ‘The Great Egg Hunt’

Easter is the time for egg hunting. Unfortunately, most men forget the importance of checking their own “eggs” when growing up (in German the word for testicles is ‘Ei’, the same as the word for egg). Testicular Cancer is the most common cancer affecting young adults. Every year, thousands die of testicular cancer – even […]

BETC Paris and CANAL+ create “Versailles for Kids”

BETC Paris and CANAL+ create “Versailles for Kids”

In 2015, the French entertainment channel CANAL+ launched Versailles, a blockbuster series that traces the reign of Louis XIV, the raunchy and unpredictable King of France. Millions of people were glued to their TV screens for each new episode, but critics judged numerous scenes shocking and unsuitable for prime-time viewing. And if adults were shocked […]

MarComm’s Star Parade: Meet Karen Boswell

MarComm’s Star Parade: Meet Karen Boswell

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Karen Boswell certainly fits that bill. Karen, is a master at helping brands and organisations evolve their marketing from both a strategic and implementation perspective. In her 15 plus years in the industry, she has […]

Groundbreaking Russian charity campaign has raised global awareness and found homes for orphans

Groundbreaking Russian charity campaign has raised global awareness and found homes for orphans

Charity advertising has a reputation for using shock tactics and emotional blackmail. But an emotive campaign about bedtime stories is having far-reaching effects for Russian orphans’ charity Change One Life. Change One Life, which is working to help find families for the 56,000 children currently living in orphanages in Russia, wanted to raise awareness and […]

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