Design Happy have created a new British men’s grooming brand from the ground up. The range called Hawkins & Brimble, harks back to the natural qualities of barber tonics of old, yet tailored to complement the modern man’s busy lifestyle.
It was important to find a positioning that stood out from competitors in an iconic way. Design Happy were aware of the many barber and beard ranges that were flourishingly on trend but felt there was still room in the market for a more modern beard defining brand.
Richard Bray, Design Partner at Design Happy, explains “The approach was to appeal to a more premium market with a focus on modern effortless grooming, using inspiration from simpler days to formulate the basis for the naming, ingredients and brand. For the branding itself we developed a bespoke typography style based on beautiful vintage barber signage and branded stamps to give the brand a sense of heritage and efficacy.”
“To offset this we injected a vibrant flash of red cutting the through the pack indicative of traditional barber poles, yet angular and tightly cropped to create a classic and fresh look. In order to breathe heart and soul into the brand we continued to develop a flowing illustrative style. This extended the brands reach into merchandise, perfectly complimented the gifts sets and provided flex for upcoming brand support,” continued Richard.
Founder Stephen Shortt says “Design Happy have been fundamental to the success of Hawkins and Brimble, creating an eye-catching and iconic brand from scratch that has helped secure a raft of listings and celebrity endorsements.”
Since the launch of Hawkins & Brimble in November 2016, the range has secured more than 15 online retail outlets and will be rolling out to Etos stores across Europe early in 2017.
Design Happy work with start-ups and multi-nationals to deliver impactful packaging design and branding across all physical and digital channels.
Source: Design Happy