Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food for dogs, cats, puppies and kittens. The challenger brand (‘Queen’s Award for Enterprise: Innovation’ 2016 winner), founded by entrepreneur Henrietta Morrison, will continue to take a disruptive approach to the competitive pet food sector which is worth £2bn.
“This is the start of an exciting new chapter for the brand and we wanted to embrace a new and fresh approach to building the Lily’s Kitchen brand. The individual agencies collaborate with one another and the ideas they bring to the table make for the perfect roster. Their respective creative skillsets will play a key role as we continue to evolve our portfolio and drive growth.” Said Chris Lock, Marketing Director.
The first work delivered by all agencies broke during the Cruft’s dog show.
Source: Lily’s Kitchen