Lovely Mobile Rankings & Report: Mindshare, Unilever & APAC reign supreme in mobile marketing during 2016

Lovely Mobile News have introduced ‘The Lovely Mobile Report and Rankings‘, which is a look back and celebration of Mobile Marketing done in 2016.

The report is a result of a year-long research done by the publication, analyzing the performance of various projects, agencies and brands in the mobile marketing world.

Most Awarded Project

Mindshare Turkey’s ‘Spark Brilliance’ for Nike was the most awarded project of 2016. It
performed particularly well at the MMA Smarties, sweeping both the global and
regional versions of the awards.

DDB Sydney’s ‘Come on in’ was another highly-recognised project, winning in nearly every awards program we covered for our report. T Brand Studio’s ‘NYT VR’ project for the New York Times was the Grand Prix winner in the Mobile category at the Cannes Lions Festival.

Mindshare and Unilever’s partnership was the most fruitful, with big wins for their joint projects in the APAC and EMEA regions.

Most Awarded Agency / Media House of 2016

Mindshare were the most awarded agency / media house of 2016. They amassed over double the points of second place Starcom Mediavest Group.

APAC was a particularly fruitful region for Mindshare with their Indian, Vietnamese and Indonesian offices amongst the most recognized in 2016.

Most Awarded Brand / Marketer of 2016

Unilever was the most awarded brand / marketer of 2016. Much like Mindshare in the agency rankings, Unilever gained over double the points of second place Samsung.

The FMCG giant was recognised all over the world and benefitted greatly with partnerships with the likes of Mindshare, PHD, Isobar and MullenLowe.

Most Awarded Region of 2016

APAC was the most awarded region in 2016 accounting for 43 percent of the points. Despite having the most awarded project coming from their region EMEA had to settle for second place with 35 percent ahead of North America’s 12 percent. LATAM accounted for the remaining 10 percent of the points.

The UK was the most awarded country in 2016, accounting for 17.3 percent of the points, ahead of the US’ 11.3 percent. APAC had a strong presence in the rankings with six of the top 10 coming from the region.

The United Kingdom gained greatly thanks to the projects such as: Mindshare’s ‘#FeelWimbledon’, R/GA’s ‘Happy Studio” and Nimbletank’s ‘KiTTi’, all of whom were in the Top 10 for the most awarded projects of 2016.

The full report can be downloaded from here.

Source: Lovely Mobile News

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