McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool which launches today via its client the global flight search and travel deals website, Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.
Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.
The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.
To promote the innovative tool, McCann London and Cheapflights are using unusual Taiwanese-style animation known to be used for news report reconstruction in their latest campaign. The online film, shows a hard-pressed office worker returning to work on a miserable day to be faced by the misery of dealing with countless emails and an overbearing boss. A series of print will also support the launch. The campaign will run for two months from 21st April.
The original concept, extension and campaign were created by McCann London.
Laurence Thomson, CCO and President of McCann London said “Whilst teleportation remains fantasy we’ve made escapism a reality with the new EscEscape Cheapfilghts browser extension. Bored at your desk by a multitude of mundanity? EscEscape takes you to the lowest priced, random travel destination, a bit like Diceman for travel, have a go it’s awesome.”
“We can spend hours every day tapping away at a keyboard, dealing with dozens of unread emails, thinking its Thursday when it’s only Tuesday,” comments Andrew Shelton, Cheapflights’ Managing Director. “It’s time for people to rediscover ‘Esc’ key, and make it their shortcut to escaping for real – double tap quick. With EscEscape, we’ve made that much easier to do. We want this neglected keyboard function to become the biggest and most important key people tap each day.”
Source: McCann London