Indian creative agency Rediffusion Y&R, have appointed Siddhant Lahiri as Head of Strategic Planning for their Mumbai office. He will report to their Chief Strategy Officer, Navonil Chatterjee.
Having spent almost half a decade in J. Walter Thompson working across their Mumbai and Delhi offices, Siddhant comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles.
Siddhant is the man behind the formulation of various communication strategies for a plethora of well-known brands from the houses of Pepsi, Unilever, Godrej, Hershey’s, Roche Diagnostics, Parag Foods, Hero Motocorp, and Paras Pharmaceuticals. He has won several industry awards at the Asian Marketing Effectiveness & Strategy Awards (AMES), Effies, and the WARC Prize for Asian Strategy.
He loves to write, his essays have been published in Brand Z and WARC and he is also a visiting faculty at MICA, K.J. Somaiya Institute of Management Sciences and Research and Xavier’s Institute of Communication.
Siddhant is a cinema & theatre enthusiast and loves reading too.
Speaking about the appointment President of Rediffusion-Y&R, Dhunji S Wadia said: “We are delighted to have Siddhant with us. He brings with him a lot of passion, energy and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future.”
Siddhant also added: “Rediffusion Y&R is writing a new story for itself – and I’m honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.”
Source: Rediffusion Y&R