Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies.
Cheestrings, is worth over €100m across it’s international footprint (11 markets across Europe) and is kids favourite cheese snack within the UK and Ireland. The business was previously with Fallon London prior to Rothco being appointed as its new agency.
Speaking of the appointment, Kerry Foods GB Kids Dairy Snacking Marketing Director, Victoria Southern, commented: “We are delighted to have appointed Rothco as our new Creative Partner for our Kids Dairy Snacking Business. We are hugely excited by their brave thinking and strategic approach and look forward to taking our brand into its next chapter of growth by sparking Kids imaginations across Europe.”
“We are very excited about building on our relationship with Kerry Foods that started last year with the contract for their Dairygold business,” said Rothco Managing Director, Richard Carr.