Serviceplan Campaign X’s successful collaboration with Grammy-nominated producer, singer & songwriter MNEK and hot German directors Wolf & Lamm on ‘Make yourself unstoppable’, a branded music video for premium Swiss menswear brand Strellson, has had more than 98 million media impressions worldwide since its launch.
The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack.
The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer.
With cinematic direction from Wolf & Lamm (Joffrey Jans and Kai Kurve), and slick production by Wanda and Neverest, the surreal film features a flamboyant lead character dressed in Strellson suiting, on a journey through a bizarre world full of unexpected obstacles. The fantastical music video reflects the campaign message: ‘Make Yourself Unstoppable’.
The concept was devised by advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team.
MNEK’s cover version of the Queen song “Don’t Stop Me Now” was released officially on all major streaming platforms. The English singer/songwriter, who has previously worked with such big names as Beyoncé, Rudimental and Kylie Minogue, composed a new take on the old classic with the same unstoppable drive as the text itself.
The film was accompanied by print ads in leading fashion magazines, and a social media campaign, and Strellson increased its brand awareness by 43% over the campaign period.
Client: Strellson AG
Agency: Serviceplan Campaign X
Title: Strellson: Make yourself unstoppable
Agency : Serviceplan
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer, Matthias Harbeck
Creative Director Copy: Katharina Keith Management
Supervisor: Katrin Eberbach
Art Director : Nicolas Klein
Account Director : Julian Rinnewitz
Copywriter : Florian Daldrup, Kornelisa Szatko
Production Company : Neverest
Executive Producer: Maik A. Schmidt
Production Assistant: Alexandra Junginger
Director: Wolf & Lamm (Joffrey Jans & Kai Kurve)
Director of Photography: Phillip Kaminiak
Wanda Germany GmbH
Executive Producer: Mandy Kothe
Producer: Jens Groeger
Solent Film (Bulgaria)
Producer: Alex Momchev, Emil Rangelov
CGI Artist: Chris Faber
Colorist: Pana Agueta
Editor: Michael Timmers
Music: Spark Entertainment (London)
Senior Compositing Artist: Stephan Tietz
Executive Producer/ Post Production: Tim Tibor
Photographer: Tobias Schult
Sound Design: Bernd Norbert Wuertz
Casting Director: Tobias Krautstrun