Swedish helpline Bris launch child-counselling chatbot through heart breaking film

Swedish helpline Bris launches a child-counselling chat bot on Kik and Facebook with a heart breaking ad about a girl going on Christmas break all alone.

The film from Sweden’s children’s rights organization BRIS and creative agency Garbergs, illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company. The music in the film is from Norwegian artist Ane Brun.

The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms – Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat.

One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to.


Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist, Mattias Alfborger
Copywriter: Per Forssberg
Illustrator: Fellow designers
Production Company: STANDART, Stockholm
Film Director: Johan Perjus (Standart)
Film Producer: Josefin Kollberg (Standart)
Film EP Pål Åsberg, STANDART
Music/Artist: Ane Brun
Music Supervision – Li Stanley, Viktor Waldås (Sony ATV Music publishing Scandinavia)

Source: Garbergs

You must be logged in to post a comment Login