SuperCarers launches new creative campaign to help change the face of care

SuperCarers launches new creative campaign to help change the face of care

SuperCarers, the online platform for the home care market, launched a brand new advertising campaign. It includes digital, radio, bus shelter advertisements and door drops. The campaign, centred on Greater London, will see the placement of more than 100 posters and the distribution of nearly 150,000 leaflets alongside 300 radio slots. The business has worked with […]

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of […]

Major UK brands pull Google ads over extremist content fears

Major UK brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK Government. The Government decided to remove its adverts from YouTube – which is owned by Google – after it emerged they had appeared alongside […]

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]

Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]

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