Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

Amaze One, the CRM agency born from a fusion of digital creative experts, Amaze, and data specialists, Occam, are on a mission to address the need and importance of human insight for successful marketing programmes, in a world that is increasingly becoming programmatic. With the impending GDPR legislation looming, it’s more important than ever before […]

The Gunn Report unveil 2016’s global index of creative excellence in advertising

The Gunn Report unveil 2016’s global index of creative excellence in advertising

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests. Highlights from the 2016 Gunn Report include the following rankings: Most […]

New analysis by Results International shows 2016 was another strong year for marcoms M&A

New analysis by Results International shows 2016 was another strong year for marcoms M&A

According to research unveiled by Results International, the leading international advisor on M&A and fundraising to the global marketing, technology and healthcare sectors, 2016 saw M&A activity in the marcoms sector continue to go from strength to strength. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 […]

Verbalisation Strengthens Leadership Team Following Agency Growth

Verbalisation Strengthens Leadership Team Following Agency Growth

Verbalisation, the behavioural communications agency, has hired Rachel Emms as Strategic Development Director and Nick Tate as Chief Growth Officer following new business wins for The Sun, The Times, Dow Jones and Nuon Energy. The appointments follow a strong year for the agency, having doubled its revenue and grown its existing client base. Nick Tate […]

McCann London wins big at London International Awards as McCann Worldgroup wins Network of the Year

McCann London wins big at London International Awards as McCann Worldgroup wins Network of the Year

McCann London contributed 17 Awards towards McCann Worldgroup’s victory as Network of the Year at the London International Awards, it was announced today. McCann Worldgroup secured a total of 68 Statues of which one Grand Prix, four Gold, nine Silver and three Bronzes was handed to McCann London. As well as the multiple Cannes Lions […]

Sameer Pitalwalla Gives an Insight into his Media Company for the Digital Generation

Sameer Pitalwalla Gives an Insight into his Media Company for the Digital Generation

Today content is generally consumed digitally and instantly. This we know. But the question of what content should be presented to whom is now the most important. The battle to grab the attention of the digital generation is a key one and something most media companies are still coming to terms with. MarComm News caught up with one such media […]

Mindshare going full throttle on its FAST model in Asia Pacific

Mindshare going full throttle on its FAST model in Asia Pacific

Mindshare’s Future Adaptive Specialist Team (FAST), a global operation that consults clients on data and data-led technologies, is becoming a key focus for its Asia Pacific operations because of the complexities its clients face in such a diverse region. In the past month Mindshare has announced two new data-led roles for its APAC office; Aloun […]

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