TAFE’s #ThankYouTohBol campaign film garners more than 1 million views

TAFE’s #ThankYouTohBol campaign film garners more than 1 million views

The film has been conceptualized by Rediffuion Y&R, Chennai for TAFE (Tractors and Farm Equipment Limited) and presented by the TAFE’s Corporate Communications’ team. The campaign urges you to recognize the contribution of farmers so as to bring the invisible farming community back into our collective psyche. The #ThankYouTohBol campaign comes in the second phase of […]

Lee Jeans Celebrates Life In Motion Through Brand Refresh

Lee Jeans Celebrates Life In Motion Through Brand Refresh

Lee Jeans today announced the launch of its new brand direction, unveiling its innovative fall collection and movement-inspired brand campaign, “Move Your Lee.” Drawing on more than 125 years of purposeful craftsmanship and innovation, the national rebranding campaign brings to life founder H.D. Lee’s mission to help can-do people do more by inspiring life in […]

“Toiletico Fantastico” BBR Saatchi & Saatchi’s latest for Super-Pharm Israel

“Toiletico Fantastico” BBR Saatchi & Saatchi’s latest for Super-Pharm Israel

BBR Saatchi & Saatchi‘s newest commercial for Israel’s largest drugstore retailer pulls a page from one of life’s most thrilling and magical experiences: the circus. Using the many talents of the Inbal Pinto and Avshalom Pollak Dance Company – which have become synonymous with the brand – Super-Pharm creates a unique, playful and wonder filled […]

Super Bowl Spots Score Big Repeat Views Online

Super Bowl Spots Score Big Repeat Views Online

Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. A new survey from media shop Mindshare polled nearly 2,200 adults in the days following the game (Feb. 4-6) and 31% of those who watched the game indicated […]