Thomas Cook India takes on cultural stereotypes with new campaign ‘Travel to Know’

Thomas Cook India takes on cultural stereotypes with new campaign ‘Travel to Know’

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, […]

JWT Amsterdam’s School for Justice to take underage girls out of India’s brothels & into the courts of law

JWT Amsterdam’s School for Justice to take underage girls out of India’s brothels & into the courts of law

Agency J. Walter Thompson Amsterdam has gone far beyond the traditional ad campaign for India’s burgeoning ‘Free a Girl Movement’ with its work to create a School for Justice where the victims of child prostitution in India are taught law, enabling them to prosecute the criminals responsible. This radical approach taken to help raise awareness […]

Rediffusion Y&R appoints Siddhant Lahiri as Head of Strategic Planning in Mumbai

Rediffusion Y&R appoints Siddhant Lahiri as Head of Strategic Planning in Mumbai

Indian creative agency Rediffusion Y&R, have appointed Siddhant Lahiri as Head of Strategic Planning for their Mumbai office. He will report to their Chief Strategy Officer, Navonil Chatterjee. Having spent almost half a decade in J. Walter Thompson working across their Mumbai and Delhi offices, Siddhant comes with abundant expertise in both major global brands […]

Godrej Yummiez propels its marketing initiatives through BTL activities

Godrej Yummiez propels its marketing initiatives through BTL activities

Godrej Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out […]

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach, one of India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran look to revolutionize the influencer marketing space in the country […]

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]

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