Scarecrow Communications Launches New Ad Campaign for Rasna in India

Scarecrow Communications Launches New Ad Campaign for Rasna in India

Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Indian communication agency Rediffusion-Y&R, has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands. Y&R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest […]

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Toothpaste brand Closeup, has always stood for freshness and confidence – the confidence to overcome self doubt and express yourself. On Valentine’s day in 2017, the brand took their communication a notch higher with their new video #BreakTheBarrier. It urged people to go against the norm and express their feelings. Conceptualized and produced by The […]

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]

Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

India’s Presidency University’s latest campaign takes us back in History

India’s Presidency University’s latest campaign takes us back in History

Conceptualized by Rediffusion Y&R, the campaign depicts the inspiring life-changing questions by the celebrated personalities from Presidency Universities’ various batches ever since 1817. Presidency University has a unique place in history. The alumni of the college have distinguished themselves both nationally and internationally in various fields. The University has been a constant source of inspiration […]

India’s First Virtual Assistant App Haptik 5.0 Relaunches with a 360 Ad Campaign

India’s First Virtual Assistant App Haptik 5.0 Relaunches with a 360 Ad Campaign

Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]

ideas@work and Scarecrow partner for photo exhibition on 26/11 anniversary, to raise funds for Uri martyrs’ families

ideas@work and Scarecrow partner for photo exhibition on 26/11 anniversary, to raise funds for Uri martyrs’ families

ideas@work and Scarecrow Communications‘ came together to raise funds for Uri martyrs’ families. Ahead of the eighth anniversary of the 26/11 attacks in Mumbai, the two agencies have tied up to organise a fundraising photography exhibition on the theme ‘Shattered, Not Broken – A stance against terrorism’. The exhibition will be hosted at the Scarecrow […]

Everest Brand Solutions completes 70 years

Everest Brand Solutions completes 70 years

Every journey has a story. More so, if it the story is that of a communications agency completing 70 years. Through 7 decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work – a reason why some of Everest’s relationships are older than most advertising agencies themselves! With a rich […]

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