TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach, one of India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran look to revolutionize the influencer marketing space in the country […]

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

New Rasna Insta Ad Claims that Five Million Years of Human Evolution was a Waste of Time

Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]

ICICI Bank’s new campaign for iMobile app in India features funnyman Abish Mathew

ICICI Bank’s new campaign for iMobile app in India features funnyman Abish Mathew

ICICI Bank has collaborated with Indian funnyman Abish Mathew for a 12 day long campaign that aims to bring out the ease and effectiveness of ICICI Bank’s iMobile app which has more than 150 features – each designed to make banking simpler. The spearheading assets of the campaign are a series videos by the Glitch and Only […]

Scarecrow Communications Launches New Ad Campaign for Rasna in India

Scarecrow Communications Launches New Ad Campaign for Rasna in India

Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Indian communication agency Rediffusion-Y&R, has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands. Y&R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest […]

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Closeup asks Indians to #BreakTheBarrier for Valentine’s Day

Toothpaste brand Closeup, has always stood for freshness and confidence – the confidence to overcome self doubt and express yourself. On Valentine’s day in 2017, the brand took their communication a notch higher with their new video #BreakTheBarrier. It urged people to go against the norm and express their feelings. Conceptualized and produced by The […]

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Brilliant Noise Create Tata Communications’ First Brand Campaign in India

Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]

Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

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