Disneyland Paris unveils new European ad campaign by BETC

Disneyland Paris unveils new European ad campaign by BETC

Disneyland Paris and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and its Region. Disneyland Paris is Europe’s number one tourist destination, and is uniting with the City of Paris and the Île-de-France Region to give pride of place to France’s capital city […]

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Indian communication agency Rediffusion-Y&R, has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands. Y&R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest […]

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

The Department create first drive through immersive theatre experience to launch new Toyota C-HR

The Department create first drive through immersive theatre experience to launch new Toyota C-HR

A unique performance was staged in London on 2 February 2017, to celebrate the launch of the new Toyota C-HR. Hollywood star Milla Jovovich starred alongside a cast of European talent in the world’s first drive through immersive theatre experience. Titled ‘The Night That Flows’, the seven-scene interactive production was staged within the immense space […]

Omnicom’s TBWA Worldwide Takes Majority Stake in Lucky Generals

Omnicom’s TBWA Worldwide Takes Majority Stake in Lucky Generals

TBWA Worldwide, an advertising agency collective and an Omnicom Group company, announced the acquisition of a majority stake in leading independent UK creative agency Lucky Generals. Lucky Generals’ founders, Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, will remain in their existing roles at Lucky Generals and will retain a significant minority share in the company. […]

BETC unveil new Yves Saint Laurent Beauté’s La Nuit de L’Homme Electrique campaign

BETC unveil new Yves Saint Laurent Beauté’s La Nuit de L’Homme Electrique campaign

  To promote the new fragrance La Nuit de L’Homme Electrique, BETC Luxe and BETC Pop launch the latest campaign for Yves Saint Laurent Beauté, extending the series started in 2015. Yves Saint Laurent Beauté continues its collaboration with ad agencies BETC Luxe and BETC Pop for the launch of this new male fragrance. La Nuit […]

British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

British Brands Are Experiencing An Identity Crisis, A New Study From The Partners Reveals

Global brand consultancy The Partners has launched a comprehensive study entitled To Be Or Not To Be, which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK to garner the general public’s perception of British brands, and combined this insight with in-depth interviews with leading marketers to establish the […]

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