People Challenged to Live 12 Hours without WeChat in New Documentaries

People Challenged to Live 12 Hours without WeChat in New Documentaries

China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago.  But, where is the line between connected and “over-connected?”  Undoubtedly, technology brings us closer, but it also brings us new […]

SuperCarers launches new creative campaign to help change the face of care

SuperCarers launches new creative campaign to help change the face of care

SuperCarers, the online platform for the home care market, launched a brand new advertising campaign. It includes digital, radio, bus shelter advertisements and door drops. The campaign, centred on Greater London, will see the placement of more than 100 posters and the distribution of nearly 150,000 leaflets alongside 300 radio slots. The business has worked with […]

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

Uber chooses Bollywood movie “Phillauri” to connect with the masses in India

In a strategic move, taxi hailing service provider, Uber has tied up with the recently released Bollywood film Phillauri in order to gain greater visibility among their target consumers. The association was integrated by Brand Street India, a leading integrated marketing agency and Why? Stay!Calm! Entertainment, their partners in the domain of Film Integration & Content […]

Danica Patrick makes it easier to go to the dentist in new campaign for Aspen Dental

Danica Patrick makes it easier to go to the dentist in new campaign for Aspen Dental

In support of Aspen Dental’s ongoing campaign ‘Get Started,’ and its new role as official healthcare sponsor of NASCAR and primary sponsor of racer Danica Patrick, social agency of record Attention is launching a social video called “Misheard at the Racetrack.” The ‘Get Started’ campaign centres on the insight that the hardest part about prioritizing […]

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach launches a unique influencer marketing technology platform – Qoruz

TeraReach, one of India’s leading influencer marketing and Digital PR agency, has unveiled its latest product-based offering Qoruz. It is one of the finest influencer discovery, outreach, and community building platform, providing an end-to-end influencer marketing solution. Initiated after intensive research, founders Praanesh Bhuvaneswar and Prabakaran look to revolutionize the influencer marketing space in the country […]

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher Launch ‘Start Something New’ Global Marketing Campaign

Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of […]

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Saatchi & Saatchi Interactive Solutions Poland Launch revolutionary ‘Baby Browser’

Young parents, especially first time parents, are hungry for information about parenting but often have little time to go online to look for it. Now parents can stay informed without sacrificing quality time with their babies. On March 23, Saatchi & Saatchi Interactive Solutions Poland, in partnership with Poland’s leading parenting website Rodzice.pl, launches the […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

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