Rediffusion-Y&R Launches Brand Asset Valuator 2017

Rediffusion-Y&R Launches Brand Asset Valuator 2017

Indian communication agency Rediffusion-Y&R, has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands. Y&R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest […]

Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

India’s Presidency University’s latest campaign takes us back in History

India’s Presidency University’s latest campaign takes us back in History

Conceptualized by Rediffusion Y&R, the campaign depicts the inspiring life-changing questions by the celebrated personalities from Presidency Universities’ various batches ever since 1817. Presidency University has a unique place in history. The alumni of the college have distinguished themselves both nationally and internationally in various fields. The University has been a constant source of inspiration […]

Everest Brand Solutions completes 70 years

Everest Brand Solutions completes 70 years

Every journey has a story. More so, if it the story is that of a communications agency completing 70 years. Through 7 decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work – a reason why some of Everest’s relationships are older than most advertising agencies themselves! With a rich […]

22nd Kolkata International Film Festival campaigns ‘Cinema for all. All for cinema’

22nd Kolkata International Film Festival campaigns  ‘Cinema for all. All for cinema’

The Kolkata Film Festival which was started in the year 1995 was the culmination of a film society movement that drew its inspiration from the masters of Bengali Cinema – Satyajit Ray, Ritwik Ghatak and Mrinal Sen. KIFF is organized by the Kolkata Chalachitra Utsav Society, with financial and logistic support from the Government of […]

Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]