Having previously commissioned an animated film for the launch of Lending Works (from The Fourth Chair’s production arm, Upstart) the brand has now reached their £50m lending target. Following this success, Lending Works will be working with The Fourth Chair to develop their marketing and creative strategy for further growth in the rapidly expanding peer-to-peer loans market.
Nick Harding, Co-Founder CEO and Executive Director of Lending Works comments: “The Fourth Chair’s advice on brand building and their creative executions, all done in house, have been very powerful. We’re delighted to have them as a partner.”
Paul Wilmot, founder of Fourth Chair says: “’This is such an exciting sector because unlike traditional financial services and bank lending, ‘peer-to-peer’ lending is really about a mutual benefit for lender and borrower. It’s a much more personal business, something that Lending Works very much takes to heart. This brings great opportunities to communicate very personally to their customers.”
Source: The Fourth Chair